A theme park in your pocket: how an app becomes part of visiting Efteling

2016-10-12T09:54:49+00:00

C. Glazenburg (2014) The theme park industry argues theme park apps are a golden opportunity to enhance and enrich visitor experiences. However, limited literature is available that actually substantiates this assumption. The purpose of this research was to explore how an app becomes part of a theme park visit by conducting a [...]