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The Predictive Potential of Emotions in Animal-related Concepts

2016-10-12T09:54:50+00:00

By measuring valence of tourists towards animals, it can be predicted which activities tourists will do during their holiday. Furthermore, by measuring valence towards animals, it can be predicted whether the respondent wants specific species to survive and how much money the respondent wants to spend to make this happen. | Author: A. Van der Wal (2014)