The Predictive Potential of Emotions in Animal-related Concepts

2016-10-12T09:54:50+00:00

A. Van der Wal Measuring the emotion of valence instead of fear to analyse whether behaviour can be predicted is something that has not yet been researched much in existing studies. Besides the topic of tourist behaviour, also the concepts of perceived existence value and willingness to pay (WTP) are taken into [...]