This paper explores the various existing semiotic approaches within tourism. By conducting a systematic literature review, differences and similarities of the application of tourism semiotics are identified.
This research assess the impacts of climate change on the Harz tourism system and how its resources become vulnerable and aims to find feasible adaptation methods to increase destination resilience. A mixed-methods approach including stakeholder interviews, desk research and content analysis is used to characterize the destination’s sensitivities and determine the suitability of current tourism development goals to prepare for the future.
This thesis aims on analysing written media, in the context of Amsterdam and crowding, for various source countries. This research seems to indicate that countries assessments about crowding issues within the city differ to a great extent.
This thesis examines the role authenticity plays in postcards of global and local destinations in the Netherlands. Quantitative content analysis and semiotic analysis have shown that there are multiple forms of authenticity used in postcards to represent the destinations.
This research has identified how social media can be used as a marketing technique for destinations by analyzing how organisations from different countries use social media within their marketing strategies.