In the past few decades, the frequency of crises has increased. Crises can bring great destruction, death, and injuries and can cause more impact for a tourism destination as they damage the destination image and heighten risk perception. This can result in a decrease in visitor numbers. To limit the impact of a crisis on the tourism industry, crisis management is needed. The following research question is of central focus for this study: “In what way are management strategies, aimed at limiting the decreasing tourism numbers, reported on to the wider public during the post-crisis phase of an earthquake?”. To answer this question, newspaper articles, reports, and conferences for three destinations have been analyzed through a content analysis. The destinations are in Nepal, Indonesia, and Japan and are thus all situated in Asia. The results of this research show that multiple strategies have been used: promotion has been employed in multiple ways, events hosted, neighboring countries targeted, information provision emphasized and discounts, quality improvement and rehabilitation were focused on. The three destination all had their own approach, pace, and choice of management strategies, however, there are also quite some similarities to be found in the different contexts.
Author: V. Bletterman (2019)