Project Description
This research tries to explore the effect of harm beliefs, wildlife value orientations (WVO’s), and emotions towards wildlife on the intentions to engage in tourism activities that involve possibly abused domesticated wildlife. Furthermore, there is investigated if harm beliefs mediate the relationship between WVO’s and the intentions to engage in wildlife tourism, as well as the relationship between emotions towards wildlife and intentions to engage in wildlife tourism. This research uses a correlational design with questionnaires as tool for data analysis. The findings showed that both WVO’s and belief influenced one’s intention to engage in animal tourism. Interaction effects were also found between domination and harm beliefs, mutualism and harm beliefs, together with emotions towards wildlife and harm beliefs on the intentions to engage in wildlife tourism. Furthermore, domination proved to be a better predictor than mutualism and belief showed to be the best predictor in each context. Emotions did not influence one’s intentions to engage in wildlife tourism.
Author: F. Sluijter (2016)
