This paper explores the various existing semiotic approaches within tourism. By conducting a systematic literature review, differences and similarities of the application of tourism semiotics are identified.
A Postcard Analysis
BSc Tourism2020-04-30T13:23:23+00:00This thesis examines the role authenticity plays in postcards of global and local destinations in the Netherlands. Quantitative content analysis and semiotic analysis have shown that there are multiple forms of authenticity used in postcards to represent the destinations.